Meet Matt
Welcome — it’s nice to meet you!
I’m Matt, the writer behind Matt Black Ink.
I help business owners, entrepreneurs, and growing brands tell their story in a way that sparks action.
Because at the end of the day, great copy isn’t just about words on a page — it’s about connection, persuasion and trust.
What I Do
I turn ideas into words that work. Whether you need website copy, brand messaging, email campaigns or long-form content, I help you:
Inspire action
Motivate your audience to take the next step
Share your story
Highlight what makes you different and worth remembering
Find your voice
One that feels authentic, confident, and uniquely yours
Why It Matters
Your brand deserves more than generic filler. You’ve put time, energy, and passion into what you’ve built. The right words make sure people see that — and feel it.
That’s where I come in: to give your ideas clarity, personality, and impact.
What It’s Like to Work With Me
Relationship-driven
Partnership first, copy second.
Fast, reliable delivery
On time, every time — no exceptions.
Keen eye for opportunity
Always looking for the story others miss.
Unique style and voice
Copy that stands out, not blends in.
Passion for the written word
Writing isn’t work — it’s what I love to do.
Quality guarantee
Polished, proofed, and built to perform.
A Bit About Me
Alongside my copywriting journey, I’ve built a career helping people communicate clearly and persuasively. With 15+ years working for global brands such as Deloitte, Air Canada, Great-West Lifeco, Rogers and the Toronto Blue Jays Baseball Club, my professional experience has shaped my approach: writing that blends creativity with strategy.
When I’m not writing, you’ll usually find me with a camera in hand chasing the perfect shot, exploring new cities, or getting lost in a great story — whether that’s on screen, in print, or told over coffee.
Ready to Get Started?
If you’re looking for a writer who cares about your brand as much as you do, please drop me a line and we’ll set up some time to discuss your needs.
