Meet Matt
Copywriter for Watch Brands & Timepiece Entrepreneurs
Turning craftsmanship into stories that connect, sell and endure.
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I’m Matt Black - the writer behind Matt Black Ink. I help watch brands, makers and watch entrepreneurs articulate what makes their timepieces meaningful - not just functional.
In a world overflowing with product specs and technical lists, watches win on story. They win on heritage, aspiration, precision and emotion.
My job is to take the values, craftsmanship and identity behind your brand and convert them into words that resonate, build trust and inspire action.
What I Do
Whether you’re launching a new collection, refining your brand voice, or connecting with collectors online, I write copy that:
Showcases heritage & craftsmanship - from product descriptions to full collection narratives
Transforms technical detail into emotional value - for readers who care about story and substance
Builds bonds with your audience - through blogs, social content, and strategic messaging
Boosts conversions without losing character - clear, persuasive copy with personality
Why It Matters
Watches aren’t just products - they’re stories worn on the wrist. And in an industry where countless brands compete for attention, narrative is competitive advantage.
Great copy doesn’t simply describe watches - it gives them meaning. It turns enthusiasts into collectors and browsers into buyers.
What It’s Like to Work With Me
I bring strategy, curiosity, and craft to every project. You can expect:
Partnership-first collaboration
Deadlines that are respected and met
Copy that reflects your brand’s unique voice
A storyteller’s eye for the detail others overlook
Work that performs and elevates your presence in a niche that rewards nuance
A Bit About Me
Before focusing on niche copywriting, I spent 15+ years shaping persuasive content and strategic messaging for global brands like Deloitte, Air Canada, Great-West Lifeco, Rogers, and the Toronto Blue Jays Baseball Club - where clarity, quality, and depth mattered. That experience taught me to write with purpose and precision - traits that translate naturally to watch brands and premium categories.
When I’m not working with clients, I’m usually behind a camera capturing light and texture — because great stories are made from detail.
Let’s Talk Time
If you’re building a watch brand that values story as much as substance, let’s connect and explore how your words can work harder.
👉 Drop me a line and let’s set up a conversation tailored to your goals.
