EVERY GREAT WATCH HAS A MOVEMENT.
EVERY GREAT WATCH BRAND NEEDS A STORY.
Hi there, I’m Matt Black. 👋🏻
I write copy for watch founders, brands and entrepreneurs who want their messaging to reflect craftsmanship, culture and long-term value - not just features and specs.
From product pages to blog posts to brand narratives, every word is designed to help your watches stand out in a crowded market and resonate with the people who care most.
WHAT I DO
I help watch brands, watchmakers and timepiece entrepreneurs communicate the value of their work - clearly, credibly and with intention.
Editorial & Blog Content
Thoughtful long-form writing that builds authority, attracts the right audience and reinforces your brand’s place within watch culture.
Social Storytelling
Platform-specific content designed to deepen engagement with enthusiasts, collectors and customers - without diluting your brand voice.
Watch Brand Copy
Product pages, collection narratives, brand manifestos and positioning copy that elevates your watches beyond specs - and into meaning.
Content Strategy & Messaging
Strategic frameworks that ensure every piece of content supports a clear narrative, from launch campaigns to evergreen brand assets.
MEET MATT
Writer.
Strategist.
Detail-obsessed.
I work at the intersection of storytelling and intention - shaping words that are considered, precise, and built to last.
If you believe the details matter, we’ll get along just fine.
CURRENT & PREVIOUS CLIENTS
Brands I’ve worked with - where clarity, craft and credibility mattered
CONTACT
If the work resonates, let’s start a conversation.
