Writing Archives - Matt Black Ink
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Every decision we make in life is driven by story. Let that marinate for a second. Can you argue with me? When was the last time you pursued or accomplished anything in your life that wasn't shaped by what you heard from someone else? ... I'm guessing you're still struggling for an example. Truth be told, storytelling exists at the heart of the human experience. [embed][/embed] There's a great video on YouTube that focuses on the six universal principles of persuasion, all covered in Dr. Robert Cialdini’s groundbreaking book, Influence. Not surprisingly, 'consensus' is on the list (#6 if you watch the Doc's video, and I think you should!) - which ties into what I opened with: one of the most intriguing things about the societies and communities we develop is the undeniable link between how people make decisions based on what others say or do. That's why it's so important that YOUR story - whether it's about your life, your business, your career goals or the relationships you've built - is rich in human emotion, contains compelling details and remains authentic at all times. To better your chances of closing a deal, making new meaningful connections or just becoming a more effective communicator, it is critical that you appreciate how the story you write and tell for yourself will shape the success you experience as a person and professional.

If you went to the movie theatre and everything that was playing had already been out for 6 or 8 months, what would your reaction be? Or what if you were trying to buy new patio furniture for a summer pool party you’re hosting but the store only has Christmas decorations on display? I’m guessing you’d be annoyed. And more than likely, you’d also feel that both of these businesses were out of touch, maybe even poorly run. The odds of you returning would probably be slim to none. Well, that’s exactly what your prospects and customers are thinking when they arrive at your blog and see that your last post was in March… of 2014… We all know that content is king – but not content that’s dated, irrelevant or cliché. If you expect your customers to stick around once they notice that your blog is any of these qualities, you’re going to be sorely disappointed. To attract and maintain a loyal audience that keeps coming back for more, you need to develop evergreen content that's sustainable and lasting. Here’s why your business needs a blog – an engaging, knowledgeable, customer-centric, optimized blog:

With a seemingly infinite number of approaches, styles and formats out there, all suited to specific industries and positions, you need to choose the resume that puts you closer to your intended result – which I presume is landing the gig of your dreams. So… spoiler alert: I’m not here to tell you how to write your resume. I am, however, going to show you one way not to write it.

I’ve held my tongue long enough – it's time to speak up for a few of my non-verbal, descriptive friends. No more “Mr. Ni… Wait, am I allowed to use the word ‘nice’ anymore? Due to their widespread nature, some of the most effective and important adjectives that professionals use to demonstrate their employable qualities have been written off. Cast asunder. Left for dead. But I’m here to rescue them – and to save us all from the seemingly endless supply of gurus and ninjas out to censor our vocabulary! Here’s why “overused buzzwords” still have a place on resumes, social profiles and in everyday conversation: