24 Aug Why Your Story Matters Most
Posted at 11:00h in Content Marketing, Personal Branding, Social Marketing, Storytelling, Writing 0 CommentsEvery decision we make in life is driven by story. Let that marinate for a second. Can you argue with me? When was the last time you pursued or accomplished anything in your life that wasn't shaped by what you heard from someone else? ... I'm guessing you're still struggling for an example. Truth be told, storytelling exists at the heart of the human experience. [embed]https://youtu.be/cFdCzN7RYbw[/embed] There's a great video on YouTube that focuses on the six universal principles of persuasion, all covered in Dr. Robert Cialdini’s groundbreaking book, Influence. Not surprisingly, 'consensus' is on the list (#6 if you watch the Doc's video, and I think you should!) - which ties into what I opened with: one of the most intriguing things about the societies and communities we develop is the undeniable link between how people make decisions based on what others say or do. That's why it's so important that YOUR story - whether it's about your life, your business, your career goals or the relationships you've built - is rich in human emotion, contains compelling details and remains authentic at all times. To better your chances of closing a deal, making new meaningful connections or just becoming a more effective communicator, it is critical that you appreciate how the story you write and tell for yourself will shape the success you experience as a person and professional.