Wait, today's date is WHAT?!
No joke: February is right around the corner, and just like that, we're a month closer to 2017.
Time really does fly.
But hopefully you've spent the first 27 days of the New Year wisely, eliminating nasty habits from 2015 and getting after your professional and personal goals.
Truth be told, I don't normally struggle when implementing new tasks into my routine (just don't consult my waistline!)
For me, the hardest part has always been building and maintaining momentum.
It's one thing to introduce changes – but finding ways to make them stick is a whole other animal.
Come to think of it, it's no different with your brand.
How many times have you said “This is the year we blog!” or “I'm going to cut our marketing costs by doing XYZ!”
And in many cases, I'm sure you followed through.
But for a day... maybe a week?
Becoming a reputable brand that consumers want to do business with takes a measured, consistent and honest approach.
And it normally doesn't happen overnight either!
Here are 3 keys that will help you implement habits that produce results and ensure you maintain momentum:
Spending a good chunk of my spare time in the digital universe, I’ve seen things get downright ugly between mutual connections.Whether it stems from general frustration, differences of opinion or flat out cheap shots, online beefs go from 0-to-100 real quick. Why aren’t we treating each other better? Frankly, it’s an incredible thing that I’m able to wake up each day and engage in conversations across continents, spanning time zones, all with a few simple taps on my iPhone. So how come the marvels of modern technology can’t transcend or put a muzzle on hostility? Personally, I think people forget that social relationships are the same as relationships in “real life.” I find myself in conversations where I feel inclined to add the words “from Twitter” or “on Facebook” after I use the word “friend.” It’s a bizarre thing, but it happens regularly. And frankly, it got me starting to question why I do that…? We’ve become so used to differentiating between our real and online lives, and yet those who have built positive and productive communities understand that digital friendships are a huge part of their everyday. I mean, asides from bots and spammers, these are still other human beings behind these accounts… so why aren’t they as important as the colleague I see in-person each day? It all boils down to several misconceptions about the concept of building and maintaining relationships on social media. And frankly, some of these are the basic fundamentals of human communication! Nevertheless, it’s time to dispel some of the most commonly held myths surrounding your relationships on social: