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LinkedIn

Apps have become modern day lifelines. Consider this: in 2014, the way we do business changed forever when Internet usage on mobile exceeded desktop usage for the first time ever, with accessing content and information leading the way for reasons why. With mobility empowering the workforce more than ever before, offering your customers (and employees!) a great experience with your brand on their smartphones is non-negotiable. As somebody who spends a good hour or two on LinkedIn each day, my hopes were high when I first heard about ‘Voyager,’ in a presentation from CEO Jeff Weiner during Talent Connect Anaheim 2015. Aptly named after the 1972 NASA mission that sent a man-made spacecraft further than any other in history, the revamped app represents a dramatic overhaul from both functionality and design standpoints. Things just work better and look slicker. This idea of helping LinkedIn “[go] further than [they’ve] ever gone before” definitely intrigued me. Up to this point, I always felt as if I was on a weaker version of the desktop when I browsed LinkedIn on my smartphone. In fact, over time, I would rather wait to hop on my MacBook after-hours instead of using the app during my lunch. That’s the opposite of what you want your customers or members doing in 2015. Nonetheless, after spending a few days using ‘Voyager,’ I am happily immersed and excited to see how this new mobile experience impacts my efforts on LinkedIn. A quick watch of 'The Making of the new LinkedIn app Project Voyager' should give you a sense as to how much energy and how many hours were spent in development. Here’s why I feel this launch is a huge move for LinkedIn as we head towards 2016: